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Spiral Provides Fleet Boston's AFSA Corp. With a Fresh ImageSpiral Design Studio’s new media and branding teams reinvented The Fleet Boston - AFSA Corporation’s image in the student-lending marketplace.
AFSA Corporation is the nation’s largest and most experienced student loan management company servicing a portfolio of more than 7 million borrowers in the Federal Perkins, Federal Family Education and Federal Direct programs with a value of more than $66 billion. AFSA has integrated internet technology into their wide range of services and products to streamline and simplify accessibility. AFSA approached Spiral about developing a diverse web site design and marketing branding that could be translated into their print collateral and other marketing endeavors.
AFSA’s goal for the new web site design was to generate new accounts and create relationships with students that would span a lifetime, from student loans to property mortgages and investments. Spiral Design’s new media team worked remotely by telephone with AFSA’s programmers to develop the new consumer oriented site in just two and a half weeks! The response to the web site launch was overwhelming. Not only did the launch generate over 200 new accounts, but the web site continues to produce results.
About Spiral Design Studio, LLC
Located in Cohoes, NY, Spiral Design Studio is an innovative creative firm specializing in marketing design for print and new media communications. Spiral offers a full-range of graphic design services, including corporate branding, print marketing design, website design, content management solutions (CMS), and DVD/interactive media development. Founded in 1989, Spiral maintains an impressive client base, including Citibank, Disney, Konami, Activision, Albany Medical Center, Stevens Institute of Technology, Albany Molecular Research (AMRI), The University at Albany, Rensselaer Polytechnic Institute, The Hyde Collection Art Museum Complex & Historic House, and the New York State Dental Association, among others. Visit Spiral Design Studio on the World Wide Web at www.spiraldesign.com.
For additional information, contact Gina Brittain, Communications Director, at (518) 326-1135 x22.
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